Based on the blog post, it seems like the token is not as useless as other meme tokens, assuming the team does make the token mandatory for its platform to function properly. It sounds like they're trying to use the token as an incentive for the community to participate (making posts, voting in DAO, etc). Not a new idea, just that the developer name is more marketable compared to some random anonymous developer. I wouldn't rely on it as a long-term investment choice though. As others have mentioned, it wouldn't be surprising if Binance would just exit it after they make some profits soon.