Your trading platform is very similar to https://localbitcoins.net/. It is not clear only in which countries it works and how can it be transferred to Fiat, for example, in Russia?
Sorry, but moontrade doesn't look like localbitcoins )
And there are a number of reasons:
1. No deposit fee
2. No fee or deposit needed to list ads.
3. No KYC
4. Lower fees, other platforms charge 1%-3% per transaction, MoonTrade charges 0.25%
5. Lower withdrawal fees.
6. Multiple Cryptocurrency support.
7. ETH Token trading support - Selected tokens being made available for trading soon.
8. Support team that responds within 1 hour unlike other exchanges where they take a week to respond.
9. Open forum for users to talk and network.
10. Many payment choices from all over the world, including some that are not available on LBC etc like "Cash By Mail", "iTunes" etc.
11. Support available in English, Russian and Spanish.
12. Easy way to appeal negative feedback. etc
13. Secure escrow for every trade.
14. Immediate "Dispute" trade feature, no more waiting 2 hours for trade to expire before you can open dispute.
15. Disputes resolved in 20 minutes.
For Russia, a large number of payment methods have been added, try - "settings" - "ads section". There in the list of payment methods, you will see all available.