Yes, many people sees Binance as a big organization which has given it a huge attentions to the the network, the Binance smart chain (BSC). The popularity of the Binance exchange has also uplifted the its native token, BNB coin. I think that Binance has been able to market itself as the best CEX exchange, one of the best blockchain networks in the world, and consequently, all eyes now focus on platform as the number one. I think that Binance is now the king CEX exchanges, just as bitcoin became the king of crypto.