ASICS Announces First Digital NFT Shoe Auction

[RSRS]

Japanese shoemaker, ASICS, is jumping into the non-fungible token (NFT) world with a new digital shoe auction featuring two new designs.

This marks the first time that ASICS is debuting a new design in a tokenized form before a physical copy hits the market. The ASICS Sunrise Red NFT Collection is a fairly large 189-piece auction of nine different digital products from the company’s line of sportswear.

ASICS line is comprised of nine different shoe models and consists of limited-edition releases of 20 per shoe. There is also one Gold Edition release for each shoe, a metallic gold version with a single minted NFT for each. Each shoe is either numbered one through twenty, or one-of-one.

In the press release, ASICS also announced that all the proceeds from the online auction will be used to support emerging digital artist talent via ASICS Digital Goods Artist-In-Residence Program. The program is part of ASICS’s goal to grow its NFT footwear line.

In the announcement, Joe Pace, the Head of Business Development at ASICS Running Apps, stated that “At ASICS we strive to be at the forefront of innovation in the sporting goods sector. So, while we are excited to drop the world’s first digital shoe release from a major sporting goods company, this is only the beginning. In coming together with some of the most creative and forward-thinking digital artists in the world through our new Artist-in-Residence program, our long-term vision is to push the boundaries of digital goods to inspire physical activity.”

Sourch

[Mayajal]

The Asics recent crackdown hit two groups of people the hardest: miners and centralized exchanges. Needless to say, miners are already deep into their Plan B, with most either shutting down or going abroad.