The deal makes perfect sense for FTX as it signs more sponsorships and marketing deals in an effort to promote its brand to new customers. Cryptocurrency exchange FTX has signed a series of splashy sports and entertainment deals this year. Now, according to multiple sources, FTX and its exuberant founder Sam Bankman-Fried are making a foray into media by taking a stake in Stocktwits, a popular social investing site. According to two sources who spoke on condition of anonymity, the deal will an involve an initial investment by FTX of around $20 million with an option to buy Stocktwits outright. Stocktwits declined to confirm or deny the deal, while FTX and Bankman-Fried did not immediately reply to requests for comment.more
The NFT is tied to a digital animation from Derrick Adams, which features a reinterpretation of the album’s cover art. Titled “Heir to the Throne,” it’s meant to commemorate the album’s 25th anniversary.