Yes there are many ways to choose a crypto to invest in. Among the thousands of coins in the crypto market there are many good coins and there are also many bad coins. Some times investing in bad coins gives a lot of success and some times investing in good top coins leads to losses.
The only people who made a profit from investing in these so-called bad coins, or should we assume pump and dump coins, are its developers, early investors, and whales, but small investors lose a lot of money because they follow the hype too late.
But I think so that it is better to invest in coins that are popular and have high demand among people like bitcoin, ethereum, solana bnb etc.
I'll also recommend these coins; they are coins and tokens for the long term. You may not get huge profits in the short term, but they are sure to remain here, develop their platform, and contribute to the ecosystem of cryptocurrency.