Altcoins Talks - Cryptocurrency Forum
Cryptocurrency Ecosystem => Crypto Exchanges => Topic started by: Dociko on October 27, 2021, 12:40:26 PM
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FTX exchange will advertise for the first time during Super Bowl LVI to reach mainstream football fans. Cryptocurrency exchange FTX has secured an advertisement spot in one of the most-watched events in America: the championship game of the National Football League, which is to be held in February 2022.
According to a Bloomberg report, FTX purchased an ad in this year’s Super Bowl LVI, motivated by the wide reach of the audience.
The Super Bowl is invariably the top-rating TV program of the year and accounts for 28 of the 30 highest-rating broadcasts in United States TV history.
Source: Cointelegraph
(https://cointelegraph.com/news/ftx-buys-super-bowl-ad-slot-to-promote-crypto-to-a-tv-audience-of-92m)
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An excellent marketing ploy by the exchange to attract more customers, Coinbase has also followed FTX's lead in sports sponsorship by entering into a multi-year partnership with the NBA and WNBA as the exclusive partner of the cryptocurrency platform.