People who run businesses know what they need to do that can benefit them and their businesses and this isn't only about the cryptocurrencies but for all industries and sectors.
Experts at Binance understand how businesses work because, in a business, you will spend money when you know you are going to earn more money by doing that, and they did the same in this case. India has a very large population, and it's one of the leading countries when it comes to technology, which means that the cryptocurrency market will be wide in the country and Binance can easily earn more than $2m by doing this.