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The price of bitcoin has become extremely valuable these days as one BTC is roughly $12K right now. This has led to bitcoin enthusiasts keeping their coin on hardware and paper wallets. However, some bitcoin proponents are taking bitcoin security to the next level by using companies that focus on securing people’s assets like gold and cash.
Source (https://news.bitcoin.com/australian-vault-provider-says-securing-bitcoin-in-safety-boxes-is-trending/)