Fortune favors the brand: Why crypto marketing fails to live up to hype

Your brand establishes a bond. Without that bond, your customer base will simply erode more easily.
Source: Fortune favors the brand: Why crypto marketing fails to live up to hype (https://cointelegraph.com/innovation-circle/fortune-favors-the-brand-why-crypto-marketing-fails-to-live-up-to-hype)
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