How it works and what it's for, the answer is below:
Ethereum Name Service (ENS) is a decentralized domain name system built on the Ethereum blockchain. Each domain name registered in ENS is associated with the owner's blockchain address and is represented as a non-fungible token (NFT).
Reference: https://ens.domains
How does Ethereum Name Service work?
ENS replaces manual management systems with Ethereum smart contracts, ensuring security and resistance to censorship. ENS consists of two main contracts:
Registrar - maintains records of registered domain names and stores information about owners and their blockchain addresses.
Resolver - translates blockchain addresses into machine-readable names and vice versa using a hashing algorithm, as well as maps domains to owner data.
(https://i.ibb.co/qRQ7p5j/photo-2024-03-22-15-34-11.jpg)
A little off-topic, but how were you able to get the address balance feature thing working on Google Search? If I do something like paste a bitcoin address into the search bar, I get a list of links that take me to block explorers, but nowhere is the balance itself visible.
Is there like specific blockchains that this functionality is restricted to?
Google has allowed users to check the native token balance in their accounts for some blockchains like Bitcoin, Ethereum, Avalanche... I hope that in the future, leading blockchains will also be supported by Google, actually this is not too complicated, Google just needs to query some blockchain explorers to get the balance data.
For ENS, I am not really interested in its features, I am interested in the profit when investing in ENS token. Currently, ENS price recovery is quite weak and unimpressive, I hope that along with the development of the Ethereum ecosystem thanks to Layer-2, restaking and ETH Spot ETF, the ENS price will also grow well and bring profits to holders.
(https://www.tradingview.com/x/aoosBktF/)
- Google Introduces Cryptocurrency Wallet Balance Check via Search Engine (https://news.bitcoin.com/google-introduces-cryptocurrency-wallet-balance-check-via-search-engine/)