Altcoins Talks - Cryptocurrency Forum
Learning & News => News related to Crypto => Articles about Cryptocurrency => Topic started by: Goodcat49 on July 19, 2018, 02:16:35 PM
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TRUTH, the blockchain media arm of RYVL, an agile marketing and communications network, has built an alpha, blockchain-powered digital data platform - the Truth Data Cloud. It uses smart contracts and AI to bring transparency to the trade in digital consumer data by advertisers and agencies. giving the consumer ultimate control of who uses it.
The internet runs on data with the largest companies making tens of billions of dollars by harvesting their users’ personal information to drive advertising and other activities. While this has been a long-running concern for privacy advocates, episodes like the Facebook/Cambridge Analytica scandal have brought the issue to mainstream attention and, along with developments like the new GDPR laws, illustrate the unsustainable nature of the situation.
Putting Users In Control Of Their Data
Truth Data Cloud (TDC) aims to address the endemic problems of online advertising by launching a new model. Underpinned by smart contracts and a blockchain-hosted token of value the platform will enable consumers to upload, control and trade their browsing and buying intention data. Unlike the routine and aggressive harvesting of personal data by almost every online service, this puts the customer back in the driving seat with a permission-based approach: they can sell different elements of their data to advertisers if they wish in return for the platforms native TRU utility token.
"The global data economy is worth a staggering $42 billion today and is forecast to grow to $106 billion by 2027. However, its use in advertising is bedeviled by fraud, inaccurate data and the poor targeting, making it inefficient for advertisers and annoying and intrusive for consumers. The Truth Data Cloud will help transform this industry into one where all participants can trade in a free market ecosystem built on blockchain, providing fairness and transparency for consumers and advertisers." - Mary Keane Dawson, CEO and co-founder of Truth.
Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/truth-data-cloud-gives-users-control-of-their-private-digital-data-with-gdpr-compliant-platform/
(https://coinidol.com/upload/resize_cache/iblock/30c/900_900_1/30c712f102ce14dc425b61be71deafb5.png)