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Google has announced that regulated cryptocurrency exchanges will be allowed to advertise on its platforms in the United States and Japan starting in October. This removes some of the restrictions the company placed on crypto ads in June.
The company considers “financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.”
Google Bringing Back Crypto Ads in US and JapanGoogle explained that “Advertisers will be able to apply for certification once the policy launches in October,” noting that “This policy will apply globally to all accounts that advertise these financial products.”
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In May, Google announced restrictions on ads relating to “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).” This policy went into effect in June. According to Cnbc, Google’s parent company, Alphabet Inc., gets roughly 86 percent of its total revenue from advertising. The firm earned more than $54 billion in ad revenue in the first half of this year.
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THIS IS THE SOURCE: https://news.bitcoin.com/google-crypto-ads-us-japan/