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Learning & News => News related to Crypto => Articles about Cryptocurrency => Topic started by: Goodcat49 on March 05, 2018, 11:57:24 AM
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Cosima foundation launches digital advertising blockchain DATx, which aims to help the user advertise to their target market accurately with an ability to support breakthrough TPS of 1 million. Cosima Foundations DATx is a brand new blockchain in collaboration with Avazu, a leading advertising platform.
A.I & Big Data
It is often difficult to cut through all the clutter of fragmented user behavioural data to pinpoint target users, to deliver advertisements that are not only good, but meaningful. DATx’s blockchain technology has been paired with artificial intelligence and big data solutions, aiming to resolve the current challengers which are at a direct concern within the advertising and marketing ecosystem, not using the usual generic one-for-all approach. Showcasing such impressive technology, having the system complete user behavioral patterns, observing the users landing time on each advertisement and weather or not they actually bought the product - DATx will improve user experience to no end.
This is a completely transparent, multi-stakeholder, record of end-to-end users behavior data, where users are then able to refine their audience, using direct methods for targeting a specific audience, while having access to a specific tool-kit, enabling advertisers to deliver a precise advertising only to relevant users
One Million Transactions Per Second
The DATx platform is based on a decentralized protocol, aimed at building a blockchain which has the capacity to support one million transactions per second (TPS). Currently, the fastest blockchain is only able to support tens of thousands of transactions per second. To realistically achieve the one million TPS, plans are already underway to develop a robust data storage and a better consensus mechanism for DATx.
Avazu will be the first advertising platform to be compatible with DATx, enabling the user to customize any kind of native advertisements and acquisition of its customers, Avazu currently supports over 100 million active daily users and is capable of processing one million requests per second.
Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/datx-partnerships-with-avazu/
(https://coinidol.com/upload/resize_cache/iblock/a7a/900_900_1/a7a204eb8236764b51009fd090893132.jpg)