Nilinaw ng Starbucks (NASDAQ: SBUX ) na hindi ito tatanggap ng Bitcoin (BTC) o iba pang mga cryptocurrencies bilang kabayaran, sa kabila ng nakaliligaw na mga ulat mula sa mainstream media, sinabi ng tagapagsalita ng Motherboard Friday, July 3.
Mas maaga noong Biyernes, inihayag ng operator ng New York Stock Exchange (NYSE) ang Intercontinental Exchange (ICE) na mga plano na lumikha ng isang bagong "pandaigdigang platform at ecosystem para sa mga digital na asset," na tinatawag na "Bakkt," kasama ang grupo ng mga big name enterprises kabilang ang Starbucks, BCG at Microsoft (NASDAQ: MSFT ).
By: Olivia Capozzalo
Ipagpatuloy: https://cointelegraph.com/news/no-coffee-for-bitcoin-starbucks-clarifies-as-media-misrepresent-its-new-crypto-venture
Ayaw nila ng crypto currency kaya hindi sila tumatanggap sa starbuck ng bitcoin.
Bitcoin investors who’ve been dreaming of one day being able to buy their Frappuccinos with the cryptocurrency can go ahead and give up on that fantasy: Unlike the dozens of restaurants that have begun accepting bitcoin in recent years, Starbucks isn’t biting. The coffee company does see a future in blockchain, though, and will likely accept some form of digital currency in the future.
Yesterday on the company’s quarterly investor call, founder Howard Schultz brought up the hot topic of bitcoin and, more broadly, the blockchain technology that fuels the controversial digital currency. Schultz compared the current skepticism surrounding cryptocurrencies and blockchain to the doubtfulness around the internet that existed just a couple decades ago.
“I believe that we are heading into a new age, in which blockchain technology is going to provide a significant level of a digital currency that is going to have a consumer application,” Schultz said. “And I believe that Starbucks is in a unique position to take advantage of that.”
The founder was careful to say that Starbucks isn’t investing in the tech or working on its own digital currency — sorry, no Buxcoins! — but emphatically stated his belief that some form of digital currency will be widely embraced in the future, and that Starbucks seems well-positioned to benefit from it.
Schultz continued:
20 or so years later, and the question is... do you understand and are you anticipating what could happen with cryptocurrencies? And the reason I mention this is not because I’m talking about Bitcoin, because I don’t believe that Bitcoin is going to be a currency today or in the future...
I’m bringing this up because as we think about the future of our company and the future of consumer behavior, I personally believe that there is going to be a one or a few legitimate trusted digital currencies off of the blockchain technology. And that legitimacy and trust in terms of its consumer application will have to be legitimatized by a brand and a brick and mortar environment, where the consumer has trust and confidence in the company that is providing the transaction...
There’s going to be lot of winners, a lot of losers. But we are in a very unique position to take advantage of what other tech companies and the blockchain technology will provide in terms of the rails to potentially be in the mix and benefit financially, benefit in terms of consumer behavior and incrementality and significantly create long-term shareholder value.
Meanwhile, KFC Canada accepted bitcoin as payment for buckets of chicken for one day only.
Merely the mention of blockchain can send a company’s valuation temporarily soaring, as one beverage company recently found out: After recently renaming itself Long Blockchain Corporation for no apparent good reason, the Long Island Iced Tea Corp saw its stock price triple — though the price came back down the following day after investors presumably came to their senses. That’s not the case with Starbucks, whose stock price fell slightly yesterday after the company revealed it hadn’t quite met its sales estimates in the last quarter.
• Long Island Iced Tea Becomes ‘Long Blockchain,’ Triples in Value [E]
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ito pa ung source.
https://www.eater.com/2018/1/26/16936042/starbucks-bitcoin-cryptocurrency-blockchain
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