The investment aims to reinforce the exchange’s efforts to drive cryptocurrency adoption in the country after a major legal victory in March. CoinDCX’s #TryCrypto campaign seeks to bring the total number of crypto users in India to 50 million.
Specifically, the financing aims to bolster CoinDCX’s meetup events, community engagement efforts, educational programs and consumer campaigns, the company said.
“This new strategic investment into CoinDCX is a shot of confidence in our roadmap toward bringing the crypto asset class to a largely untapped Indian market. We look forward to our investors’ continued counsel,” said Sumit Gupta, CEO and co-founder of CoinDCX.
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