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The deal makes perfect sense for FTX as it signs more sponsorships and marketing deals in an effort to promote its brand to new customers. Cryptocurrency exchange FTX has signed a series of splashy sports and entertainment deals this year. Now, according to multiple sources, FTX and its exuberant founder Sam Bankman-Fried are making a foray into media by taking a stake in Stocktwits, a popular social investing site. According to two sources who spoke on condition of anonymity, the deal will an involve an initial investment by FTX of around $20 million with an option to buy Stocktwits outright. Stocktwits declined to confirm or deny the deal, while FTX and Bankman-Fried did not immediately reply to requests for comment.more