FTX exchange will advertise for the first time during Super Bowl LVI to reach mainstream football fans. Cryptocurrency exchange FTX has secured an advertisement spot in one of the most-watched events in America: the championship game of the National Football League, which is to be held in February 2022.
According to a Bloomberg report, FTX purchased an ad in this year’s Super Bowl LVI, motivated by the wide reach of the audience.
The Super Bowl is invariably the top-rating TV program of the year and accounts for 28 of the 30 highest-rating broadcasts in United States TV history.
Source:
Cointelegraph