Pepe was once a much hyped meme coin. And many have been able to make huge profits from it. But now pepe's hype has died down a lot due to the new abundance of Mim coins coming into the market. There is a lot of good hype about Dogs so far but pepe is way ahead in terms of marketcap. But I don't like to invest in Mim Coin so I don't do much research on meme Coin. So I don't have deep understanding about pepe
I think that despite the hype on pepe on its earlier days, though had heavily slow down, Pepe coin has maintained a solid marketcap, trading volumes and large users that may attract more investors or short term holders that could grab some profit anytime the big whales decided to pumps the market.
Pepe coin has always been consistent with Bitcoin trends, and it could be a way to invest or trade along this Bitcoin movements on the short term. Finally, i don't think that Pepe coin is a pump and dump meme coins, in fact, a pump and dump meme scheme will not maintained a top position at Coinmarketcap ranking for a long time in my opinion.