This is one of the reasons why I'm not so interested in this kind of airdrop system, because you know yourself the number of people staking is almost millions of people maybe even more while the airdrop distributed is only a few percent of the total supply, so it's no wonder that the airdrop given is almost worthless or there is value but not much.
I believe the problem lies in the development and potential of the Cosmos ecosystem. When ATOM price does not have impressive growth, investors will not have the need to experience Cosmos and money will not flow into this ecosystem, projects on Cosmos will find it difficult to develop strongly and the price of their tokens will not have impressive growth.
Some tokens related to Cosmos have achieved success because they are Layer-1 and have their own ecosystem. Cosmos IBC can be very effective, but unfortunately the demand for crosschain is not really large and Layer-0 projects like Cosmos and Polkadot may not be noticed yet. I hope that the strength of Layer-1s in this bullrun will be able to drive demand for crosschain and help ATOM and many tokens in the Cosmos ecosystem increase in price!