Well, I do not mean this to serve as an investment advice to anyone, but based on my personal feelings and convictions, I strongly believe that dogs will do better than notcoin.
And to give a direct reply to @blessedwithknowledge comment above, dogs price doesn't have to be higher than than that of notcoin, the value of crypto assets are not determined by the price of each of the asset, what determines the value of a crypto project is the total market capitalization(marketcap), and I very much believe that in the near or far future (depending on when and how the dogs project develop, and also when a major bullrun comes) dogs will gain higher marketcap than notcoin.
In fact, the DOGS has no practical utility yet. It's just a meme token that distributed a good airdrop to the community. However, if we compare the market caps of DOGS and NOT, we can see that the difference is not that big. So yes, if the DOGS developers develop their project, they will surely be able to overtake NOT in terms of market cap.
Based on or according to what was announced, Dogs main or major utility will be focused on stickers creation which can be turned into NFTs that can be bought and sold, I don't know how much interesting this utility will be to users, but let's assume that it end up becoming something alot of persons like in the same number that played the game, become interested in, then its pretty much easy that Dogs token maybe like enter 2 to 3 billion in market cap, and may likely even do more specially if the coming bull run is super intense as many of us are anticipating.
But all the same, this are all speculations, there is no concrete information on ground on what and how exactly the utility for dogs will be, so let's just wait and see what the future holds..