Football Clubs & Leagues Sponsored by Casinos: Is the Money Well Spent?

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Clubs agree to withdraw gambling sponsorship from the front of their matchday shirts, the first UK sports league to do so

https://www.premierleague.com/news/3147426

It's not like they can win if they (clubs) decided to dispute it anyway. Maybe they did challenge already but for better image, the PL just said it's voluntary.

It is an initiative of the clubs with which everyone agreed. I don't think there will be any attempt to avoid this agreement, especially if it is voluntary.

As far as I have noticed, this decision seems to have opened the door for other non-gambling but still crypto-related services. Certainly, the clubs will not be complete without money, only the source is changing.

[mu_enrico]

Club Jerseys are one way to really market your brand because no matter how small the club is, they have supporters and a fan base who are willingly go ahead to buy the club jersey and wear it proudly to any place of their choice. By wearing the club Jerseys, these people are also advertising the sponsors.

Ah, that's correct, if someone buys and wears the team jersey, it will be a free promotion basically.
Thus it's justifiable if big money is for big clubs then, I never see small clubs jerseys anywhere in my town. Meanwhile, Real Madrid, City, Barcelona, etc., are pretty common.

Clubs agree to withdraw gambling sponsorship from the front of their matchday shirts, the first UK sports league to do so

https://www.premierleague.com/news/3147426

It's not like they can win if they (clubs) decided to dispute it anyway. Maybe they did challenge already but for better image, the PL just said it's voluntary.

It is an initiative of the clubs with which everyone agreed. I don't think there will be any attempt to avoid this agreement, especially if it is voluntary.

As far as I have noticed, this decision seems to have opened the door for other non-gambling but still crypto-related services. Certainly, the clubs will not be complete without money, only the source is changing.

Is it only for a matchday shirt? There are many ways to sponsor clubs though, training shirts, merchandise, stadium board, etc.
I'm not on the side of banning gambling and such, but this discussion is just merely about the financial/marketing side where I feel the benefit vs cost (perhaps) isn't good from the casino side.

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I'm not on the side of banning gambling and such, but this discussion is just merely about the financial/marketing side where I feel the benefit vs cost (perhaps) isn't good from the casino side.

If the most popular and richest league introduces certain restrictions, it certainly has an impact on financial/marketing things. There are reasons why some middle-table PL club gets a more lucrative contract than some of the top 5 from Serie A.

[Agbe]

I don't think it will be waste product or advertisement. But it  should be a calculative risk advertisement. In the business economy, when a company print a flyers for advertisement, and I f they are about 500,000 for millions of dollars. And the company will not expect 100% turn out of the participants or users of their products or services but probably only 50 or 100 persons might participate or even less and a company will not take that number as waste but it is a progressive turn out. Because from that number if your service or the project is good then they themselves will make the advertisement for the company and that is why it is better to be legit give give out good service to the few participants of the product or the service.

[bitterguy28]

Imagine you're the owner of a casino. You spend millions of dollars just to have your logo printed on a club's jersey --sure, there will be photo sessions with the jersey-- but is it worth the cost? Isn't it more about bragging rights, brand image, etc.? I doubt people will register for Casino ABC just because its logo is on a shirt.

no i do not think so because yes maybe some people will just ignore your logo and will not really be interested but by having your logo everywhere it gives familiarity to those who see it so even those people who do not register right away would already know your brand and who knows they might get curious

besides if the team you have sponsored does well it bodes well for the platform/casino because the team’s performance can be associated with the brand of the casino also i know some who sponsor also have some share among the team so if they win something the casino also takes something from it no matter how small

[Cantsay]

What do you think? Is this a waste of an advertising budget?

It is not a waste of money - the fact that the logo is on a football club will give their users more sense of confidence to keep using the site, there are certain casino that you might have seen on some teams jersey and when you come across that same casino online you won’t hesitate for a second before you use that site.

I’m not saying that they are genuine and won’t scam people but that image being displayed globally will bring more sense of confidence and value to their users, people might not necessarily register on the site just because they saw the logo on a Jersey but like I said if presented with the opportunity to choose between sites that one will be among their Top 3.

[Findingnemo]

I can understand if the club is Real Madrid, Manchester City, or another team with a massive global audience, as millions of people will see them. But the reality is, even smaller clubs that most people don't pay attention to are receiving sponsorships from casinos.

What do you think? Is this a waste of an advertising budget?

Advertising is the key, if the audience is small then probably the sponsored amount will also be less but there's no way a brand will give away freebies and money to someone unless they are sure that they can at least make the money they have spent.

For example if a casino sign a contract for 1 Million dollar it might look a big amount from the general perspective but it's money well spent for reaching potential customers and the audience will just buy or use anything if someone who is popular told them to and that's how the advertising via celebrity always worked.

[LUCKMCFLY]

In some leagues we have casinos that are elite that support the teams, for example in the PL we see that they have stake.com with Everton, and I don't know, but it's not an outstanding team, but the fact of being in the PL all the followers and fans see the casino logo and those who don't know will search and realize that it's a casino, why not? They even register and play, the important thing about this is that they can make a difference since they have more visibility, they reach more people.