Bitcoin has already been rebranded in order to improve certain features like the transaction speed, transaction cost, insufficient transaction capacity etc. However, non of those rebranded form is still performing more than the original Bitcoin. This shows that the problem is not with rebranding of Bitcoin. Bitcoin has got an intrinsic feature of growing on its own because it seized the opportunity of being the first cryptocurrency and built a strong and supportive community. With time, Bitcoin will emerge out to be greater than what was witnessed in December, 2017.