Rakuten, a large Japanese e-commerce company, is considering the creation of its own cryptocurrency Rakuten Coin, Hiroshi “Mickey” Mikitani, the CEO of the company, declared at Mobile World Congress in Barcelona. Their customers can get crypto coins for following the rules of a loyalty program.
Rakuten, which hosts 44,000 sellers offering goods on its platform in Japan, is often referred to as “the Amazon of Japan”. The fintech giant can design and release its own digital currency, hoping it will successfully enter the Japanese financial market. The major priority for the company is to provide a stable supply and functionality of the new token. Given the results bitcoin and other altcoins have shown, these cryptocurrencies are difficult to use because of their value that can change any minute. Besides, fees are increasing and processing time for bitcoin is not so quick as desired.
Read the details in the article of Coinidol dot com, the world blockchain news outlet:
https://coinidol.com/amazon-of-japan-launches-loyalty-program/