Norwegian Salmon Exporter Fights Food Fraud With Blockchain

[SRShanuka2020]

Norwegian Salmon Exporter Fights Food Fraud With Blockchain

The Norwegian-based producer of farmed-salmon, Kvarøy Arctic, has become the latest firm to join IBM’s Food Trust — the tech giant’s blockchain-based supply chain solution for the food industry.

Kvarøy Arctic is a supplier for numerous restaurants and Whole Foods retailers in the United States and Canada, and will now utilize blockchain technology to provide detailed information on the origin of its produce to restaurants and consumers.

Raj Rao, IBM Food Trust’s general manager, described the partnership as “promoting transparency and sustainability in the seafood supply chains.”

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