Blockchain initiatives are being applied by large companies to reduce intermediaries and costs in the travel industry.
The word “blockchain” is no longer perceived as something exotic and super innovative, partly because large companies have found various uses for this technology and customers have begun to understand how it works. On the other hand, the growing adoption and awareness of blockchain has led to the fact that since 2017, many projects have used the technology solely for marketing purposes. The tourism industry is no exception.
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https://cointelegraph.com/news/destination-blockchain-shaking-up-travel-industry-and-cutting-costs