An interesting development is happening over at
YAAAS.
This new platform, from the makers of
WOM protocol – the user-generated marketing channel, is set out to connect artists and musicians to influencers on TikTok. YAAAS has just been released this month (June 2021), so it’s early to predict how it will perform.
I can imagine having a brand anthem being promoted and shared through collaborating on this platform.
If sonic agencies and brands can start collaborate and co-create campaigns tapping into the creator-economy model, it could potentially lead us towards something interesting.