Nike got a good hold of the trends and they know how to make sure they are making money not just in the old market but also in new ones. Certainly, there can be big money that can be made when you are selling a metaverse version of your shoes...because there is literally no production costs involved. And since Nike can be a pioneers in the Metaverse then they got a strong chance to dominate the market. Who would not want to wear a Nike shoes for that digital version of you?