Bundesliga Inks Two-Year NFT Deal, Waits for NFT Market to Mature

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Sorare continues to add key commercial partners to its drive to become the world’s leading football-centric NFT platform.

Germany’s top-flight football league, Bundesliga’s commercial arm, Bundesliga International, has signed a short-term partnership with Sorare, the football-centric NFT platform that boasts French footballer Antoine Griezmann as an investor, and FC Barcelona star Gerard Pique as a strategic advisor. This follows an 18-month-long learning process, where the commercial entity has sought to learn more about NFTs.

Bundesliga International Teams Up For NFT Launch
Sorare raised $680M in a Series B funding round from Softbank for its five-a-side NFT fantasy football game, valuing the company at $4B. Players can buy and sell digital trading cards using ETH, which go down as transactions on the Ethereum blockchain. The digital cards are the NFTs. Sorare NFTs’ ownership can be verified on a public blockchain. The NFTs are of the popular ERC 721 type. The Bundesliga will sell digital cards from Bundesliga, and 2. Bundesliga in a two-year licensing deal with Sorare. The league’s CEO, Robert Klein, has indicated that the league wishes to investigate the commercial use of NFTs, and hopes to offer tenders in 2022, following the two-year deals. Klein believes that NFTs should be taken seriously by the sports sector. The Bundesliga began selling cards in October 2021. Next year will also see Sorare publish NFT videos from the two German leagues, which will also be collectible and used to play the game.


Source and continuation of news: https://beincrypto.com/bundesliga-inks-two-year-nft-deal-waits-for-nft-market-to-mature/