Sony Ventures Into Crypto With Amber Japan Acquisition

[ABCbits]

Sony Ventures Into Crypto With Amber Japan Acquisition

Sony Group is venturing into the world of crypto by acquiring Amber Japan, the Japanese subsidiary of Amber Group.

Amber Japan is a rebranding of Japanese crypto exchange DeCurrent, which Amber Group acquired in 2022.

The move comes as Sony attempts to diversify its portfolio. In March 2023, the $100 billion market cap firm applied for a patent to track in-game digital assets on a distributed ledger... Read more here.


Initially it seems to be good news, but the news also state it's part of Sony diversification. Although in past Sony also did research and make patent related with blockchain, so it's not impossible we'll see blockchain support on their digital services.  Your opinion is greatly appreciated.

[Stompix]

DeCurret was bought by Amber Group which then sold its Japanese division to Quetta Web Co., Ltd which is a subsidiary of Sony, and the operating exchange owned by the taken over subsidiary of Amber changed their name from Whalefin to S.BLOX.

Oh yeah, everything is so simple...

[TomPluz]

Initially it seems to be good news, but the news also state it's part of Sony diversification. Although in past Sony also did research and make patent related with blockchain, so it's not impossible we'll see blockchain support on their digital services. 

This is still good news to me though I understand that many people are not comfortable with the involvement of conglomerates - who got the money and the influence - in the world of cryptocurrency. Well, we are still in the world of business and when a multi-billion firm is looking for some diversification am sure crypto-related businesses can be on their radar. Sony has the money and they can easily snap an opportunity if there is one and it is here to make some money and this can be a good testament of the big potential of the crypto industry to satisfy the taste for profits of a behemoth investor. I am wishing this acquisition of Sony of Amber Japan to be a positive development for the company itself and the whole cryptocurrency industry most especially in Japan.

[hugeblack]

I do not remember the last time I saw a device produced by Sony, but it would be useful if they added an exchange service to their devices and the registration steps were simple and foolproof. It is good to hear good news, especially since most of the news last week was negative.

[yhiaali3]

Sony has been intending to enter the world of crypto for several years and not only now. Currently they have purchased the exchange, but before that last year there was a huge project for Sony “Sony Blockchain” that was scheduled to be launched in 2024 thanks to Startale Labs, the separate company affiliated with Astar Network where the project was described as the most important use case for Web3!
sony-blockchain-launching-in-2024-thanks-to-startale-labs-astar-networks-spin-off-company

I don't know if the project is being worked on or whether it has stopped.

[ABCbits]

I do not remember the last time I saw a device produced by Sony, but it would be useful if they added an exchange service to their devices and the registration steps were simple and foolproof. It is good to hear good news, especially since most of the news last week was negative.

Sony may do that, but i think they need to consider whether their existing customer if they see exchange service/application automatically added on their PS5, TV or other Sony device.

Sony has been intending to enter the world of crypto for several years and not only now. Currently they have purchased the exchange, but before that last year there was a huge project for Sony “Sony Blockchain” that was scheduled to be launched in 2024 thanks to Startale Labs, the separate company affiliated with Astar Network where the project was described as the most important use case for Web3!
sony-blockchain-launching-in-2024-thanks-to-startale-labs-astar-networks-spin-off-company

I don't know if the project is being worked on or whether it has stopped.

I don't remember seeing this project before. But since that website state it should be released on January 2024 and Startale last blog on Jun 28, 2023[1], i have feeling it's quietly stopped.

[1] https://startale.org/blog/

[Stompix]

Sony has been intending to enter the world of crypto for several years and not only now. Currently they have purchased the exchange, but before that last year there was a huge project for Sony “Sony Blockchain” that was scheduled to be launched in 2024 thanks to Startale Labs, the separate company affiliated with Astar Network where the project was described as the most important use case for Web3!
sony-blockchain-launching-in-2024-thanks-to-startale-labs-astar-networks-spin-off-company

I don't know if the project is being worked on or whether it has stopped.

I don't remember seeing this project before. But since that website state it should be released on January 2024 and Startale last blog on Jun 28, 2023[1], i have feeling it's quietly stopped.

[1] https://startale.org/blog/
[/quote]

They have been at it way longer, they've tried quite a few projects before, there was a lot of hype about Theta, on BT they ran nuts at that time claiming that they had the youtube/netflix killer
Crossposting:

there are few tokens/coins that have real world utilities, like:
$THETA - which is revolutionizing streaming industry

Call me when the revolution is over finised successfull

I can barely find articles about it anymore:
https://cointelegraph.com/news/sony-europe-joins-theta-blockchain-validator-program
Of course, it turned out to be a nothing burger!

I do not remember the last time I saw a device produced by Sony, but it would be useful if they added an exchange service to their devices and the registration steps were simple and foolproof.

The moment I let my TV connected to an exchange where I have funds is the moment I will start buying that mining toaster  I can imagine having some friends over and one asks if he can go grab a beer, and while he's at it maybe buy some doge also, just swipe his card in the fresh fruit locker and scan his id at the ice dispenser!

I know I might be old school but there are some things that I simply can't see feasible, and history has quite agreed with me lately.

[yhiaali3]

I don't remember seeing this project before. But since that website state it should be released on January 2024 and Startale last blog on Jun 28, 2023[1], i have feeling it's quietly stopped.

[1] https://startale.org/blog/

Yes, I also do not remember hearing anything new about the project, especially since a large company like Sony would spread news quickly. It seems that they stopped and quietly backed away from the idea, perhaps because they did not want to venture into something new that was unknown to them, or for other reasons that I do not know.