Crypto.com becomes official UEFA Champions League partner

[joniboini]

I was under the impression that they do take a lot of any entities that might want to partner with them as obviously there are money to be made, so it's a win-win situation for them. And probably they don't see anything wrong with it. Even the Los Angeles Lakers of the NBA have been using their homecourt and be called Crypto.com as far as I know even after the FTX fiasco.

I can see that, but I'm wondering what standard or source they used to decide whether a deal is worth it or not. I doubt they will accept any partnership just because they can make a ton of money from it. But if we assume they do, maybe they do that only if the money is huge to bail them out of any trouble, so who knows.

I also question their management if they ignore the FTX case honestly. Assuming the image of cryptocurrency is publicly not good, wouldn't it be a bad sponsorship worsen their reputation?

[ABCbits]

If they don't make improvement to their service or support team, it's just matter of time before UEFA hear it and reconsider the partnership.

does the UEFA care if their partner is actually improving or giving out quality services? as far as i know, and this goes to any sport teams or clubs, they will partner with about anything willing as long as they have the money for it at the end of the day it is still business it’s still money

IMO UEFA doesn't care about that. But there are very few cases when UEFA pressured to ends partnership with the problematic company. Although since crypto.com willing to pour money into this partnership, i expect they'll do something to prevent general public know about their poor service.

[Rikafip]

Although since crypto.com willing to pour money into this partnership, i expect they'll do something to prevent general public know about their poor service.

I have a couple of friends who have been using the Crypto.com debit card for years, and I've never heard them complain about it. In fact, they even suggested I get one after the Binance Visa stopped working, so I assumed it was pretty good and reliable.

I had no idea that it was generally perceived as not so good.