Yes, and the inability to search thoroughly for informations with regards to investing, or whatever things that involves business transactions could be a reason why people fall for these scammers. There are people out there who just got involved on online scams because they are associated with popular persons in the society.
For example, there are many projects coin/tokens that are linked with Trump's name, some newbies took it as Trump's meme coins before the elections, unfortunately, Trump officially launched his meme coin few weeks ago and many were disappointed.