Crypto Marketing Review

[Flamee]

Yo, ACT!

Look, I’m obsessed with how crypto projects makes their hype. So here’s the deal: I’m tearing into their marketing moves—Twitter spam, airdrops, whatever. No ads, no “me me me” crap, just eyeballing what works or flops.

Like, Token X threw 10 influencers at Twitter—15k followers fast, but they all bailed. Lame. I’d hit Reddit instead.
What you think? Yell at me, agree, whatever—I’m posting more soon.
Sounds good?


P.S. No promo, just a dude with opinions.

[Flamee]

EEZY Coin

Disclaimer: Not financial advice— DYOR.
EEZY Coin’s been dead silent since late 2022, their site is a blank slate, no pulse since presale.

EEZY Coin dropped on TRON in 2022 with a wild hook: “EEZY Battles”—tournaments where every player scores something, no losers. Plus, they stacked on AI trading bots via EEZY Trader, an NFT marketplace, and a shopping gimmick. Presale ran March 18–April 30 at $0.50 per token, listed on CoinXplus at $0.60 aiming for a $2M soft cap. Big swing, but by 2025? Nada.

Start.
Launched EEZY Trader beta in December 2021—AI bots, Binance API, 500 testers onboard. Then, bam—400+ press releases hit sites like MarketWatch (March 22, 2022, “EEZY Coin Pre-Sale Live”) and Digital Journal. Socials (X @EezyCoin, Telegram @eezycoingroup) fired up a whitelist lottery: 500 winners got lifetime app access ($149 value, $74.5k total giveaway), others a year free. Early buzz hit 1k+ Telegram joins, but momentum crashed post-presale.

Hook.
“EEZY Battles” was their goldmine pitch—no-loser tournaments. In 2022’s NFT-game craze, this could’ve pulled 1k players in a beta, racked 5k YouTube views, and sparked 200+ X mentions at 10–20% engagement (think 50–100 retweets).
Where the cash went.
Hard numbers are MIA, but here’s the breakdown:
Press blitz: $12k–$18k. MarketWatch posts cost $1.5k–$2k each (3–5 placements), rest via PR Newswire’s $5k–$10k bundles for 400+ sites.
Social hustle: $5k–$12k. 4 months of X/Telegram posts at $1.5k–$3k/month (junior SMM rates).
Lottery bait: $12k–$15k. 500 app passes at $149 each ($74.5k value), $2k–$3k for site coding.
Listing & audit: $8k–$15k. CoinXplus listing (~$10k), Freshcoins audit ($2k–$5k).
Total: $37k–$60k. Small fry budget, big dreams.

Budget.
Wins: Press snagged 200–600 presale wallets (assuming 1–3% conversion from 20k–60k site hits). Battles teased a 1k+ user spike if launched. Referral deal (20% cut, 10-level payouts) could’ve netted 500–1k sign-ups with push.
Losses: No battles, no NFT sales, X followers stalled at ~800, Telegram at 1.2k. Presale likely raised $50k–$100k—way under the $2M goal (5% success). $37k–$60k burned on hype, zero retention. A 2-week buzz, then dust.

Execution choked. Battles never materialized—likely no dev budget ($20k–$30k needed for a basic game). Socials went dark by June 2022; no posts, no engagement. Referral system flopped without influencers or ads ($5k could’ve sparked it). Team either ran dry (post-presale cashout?) or lost steam. In 2022, crypto thrived on noise—EEZY went silent.

Could Battles have hit 2k players with a beta push? Would $10k in X ads saved the referral play? Throw your guess in the comments.

Two cents.
In 2022, they could’ve:
$6k for a 100-player beta, $1k YouTube ads—5k views, 1.5k sign-ups at $4/lead.
$2.5k/month for an SMM pro—daily X threads, 5k followers in 3 months ($0.50/follower).
$1k (back 2022. Now its around 3-5k) to @CryptoWendyO (30k followers).

Takeaway.
EEZY Coin’s $37k–$60k bought a semi loud start but no finish line. For that cash, they could’ve run an influencer shill and built trust, grown to 10k users, and kept the site alive.

 What’s your read on their concept?

[Flamee]

CrowdSwap

Heads up, this is not financial advice DYOR.
CrowdSwap’s still out there (crowdswap.org), but it’s basically on life support. Not trying to hype anything—just laying out what went down. What made it cool? How did it tank? Let’s jump in.

What was it? They popped up in 2021 on TRON, trying to make DeFi simple. Picture cross-chain trades, AI bots, staking, and yield farming—crammed into one DEX. Their token CROWD launched at $0.02 in October 2021, floated around $0.03, and now? March 2025, it’s $0.002801 with zero volume (CoinMarketCap). Tough break.

Start.
Swap your stuff across blockchains, no fuss—a big deal in that 2021 DeFi hype.
Crypto Exchange Widgets, Payment Widgets—snag more businesses. Solid angle.
They wanted token holders to run the show and share profits—maybe $210k monthly if volume hit $1M a day. Could’ve lured 5k–10k folks. That never happened.
What they tried marketing-wise.

400+ releases on MarketWatch, Cointelegraph, etc.—like their Polygon launch on Feb 15, 2022. They spent around $12k–$18k, got maybe 1k–5k views.
Gave out 1M CROWD tokens in Jan 2022 for Twitter/Telegram tasks. Cost them $20k–$25k, landed 1k–2k sign-ups.
Their X (@CrowdSwap_App) had giveaways (1k CROWD prizes), contests. Facebook died at 50 likes. They likely spent $5k–$10k over two years.
MoneyFoxx (June 2023), xx Network for Crowd Sales. That ate up $10k–$20k, aimed to get 5k–10k eyeballs.
Blogs, how-tos, a HackerNoon CEO chat ($2k–$5k). Educated some folks, but didn’t sell.
 $40k–$80k. Lots of noise, little traction.

Crash.
DAO, widgets, Crowd Sales—none of it really shipped. People bailed.
X posts got 5–20 likes, Telegram died by 2023. Went from ~1k followers to ghost town.
By January 2025, no trading volume. Nobody buying, nobody selling.
They tossed $12k–$18k on press but ignored real user engagement. Airdrops brought sign-ups, not active traders.
Uniswap, PancakeSwap had deeper pools, bigger hype.

Fix.
With $50k, here’s the plan:

“Bring a friend, grab 50 CROWD.”

$10k (2k invites at $5 each).
Estimated 2k–3k users. CPL: $3.33–$5.
Crypto Viral—$2k setup, $8k rewards.
10 mid-range creators (~50k fans) show actual swaps.

Cost- $15k ($1.5k each).
Gains- 1.5k–2k users. CPL: $7.50–$10.
Agency- $3k to manage, $12k for payments.
Ads- Target “DeFi swaps” on Twitter/Google at $5k/month.

Fin.
Referrals + ads bring real traders.
$5.88–$8.62 beats their old $10–$25 average.
Videos show the product in action, not just talk.
Partner networks bring their own fans, cheaper than reinventing the wheel.

CrowdSwap had the right ideas—cross-chain convenience, B2B widgets, DAO hype—but they stumbled on half-baked execution and near-dead marketing. $40k–$80k went up in smoke, netting them only 1k–2k ghost users. With $50k spent correctly, they might’ve snagged 5k–8k real folks. Could B2B widgets have saved them with a proper push? Let me know what you think.

[Flamee]

Disclaimer: This case study isn’t investment advice; DYOR. Gambling is risky and should be avoided.

Unlike other crypto projects from 2021, Ridotto has survived and, as of March 23, 2025, continues to thrive at a decent pace. I’ve been casually following it since 2022, when it launched, partly because I crossed paths with it indirectly. It’s a gambling platform with a crypto twist, and while it’s not groundbreaking, it’s still active and growing—unlike some of its peers that crashed and burned.

Start.
Ridotto.io is a decentralized gambling platform (GambleFi) launched in 2021. It’s a classic setup for this niche:  
Services: Play lotteries, slots, and table games; create your own games; earn by providing liquidity (the “Become the House” feature).  

$RDT started as a utility token for betting and platform use but later picked up some governance functions. I won’t dive deep into that—it’s not the point here.

On March 23, 2025, $RDT sits at $0.006454 with a $2 million market cap (CoinMarketCap). Not stellar, but it’s alive.

Hook.
Ridotto’s marketing isn’t wildly unique—gambling projects tend to follow the same playbook: social media, influencers, and hype. What sets them apart is their execution: a mass-scale approach targeting influencers rather than reinventing the wheel. Here’s how they did it:

X (@ridotto_io): Heavy activity—5–7 posts weekly. They pushed announcements (e.g., “Scratch & Win” with $10K prizes, March 13, 2025) and voting calls for $RDT on CoinMarketCap (X).  
Reddit: Early posts on r/CryptoMoon (2021) and their own r/ridotto_io focused on partnerships and token launches. Not spammy, just consistent.
Influencers:  They targeted “rich” influencers—accounts flaunting wealth and luxury on X and YouTube. Think flashy cars, big bets, and crypto hype.  

Lowball offers to these influencers, banking on their reach. This mirrors Stake-com’s playbook, a pioneer in this style (I might dissect them someday). They found over 100 accounts—some built just for gambling promos—and got them to push Ridotto.  

X micro-influencers (200–10K followers) and niche YouTube gambling channels (up to 3k).

 A $30K airdrop in 2024. Why $30K? It’s the sweet spot—big enough to grab attention, small enough to look legit. More than that doesn’t scale users; less feels cheap.  
Live Kick and X streams with free bets (e.g., March 19, 2025) kept the buzz going.
Four reviews, averaging 4 stars (Trustpilot). Standard for crypto projects—buy a few to look good without seeming fake. It’s not groundbreaking, just expected.

Spam.
A Platform Hunt, Not a User Hunt
What They Did? Instead of spamming players, they spammed platforms—X accounts and YouTube channels—to secure ad spots.  
How Much? Moderate volume, targeting hundreds of accounts with offers. Not aggressive flooding, but persistent outreach.  
Who Did It?: Likely in-house—no evidence of outsourced bot farms.  

They landed 100+ long term placements, which isn’t bad for a niche project.

Outreach.
Ridotto’s standout move wasn’t their services—it was their hustle to lock down ad space. They didn’t spam players; they spammed influencers and channels, offering cheap deals to “rich lifestyle” accounts. It’s not new—Stake-com mastered this—but Ridotto scaled it efficiently for a smaller budget.
Gambling thrives on ref-share (revenue from first deposits), and influencers know this. A 50–100% cut from a high-roller’s first deposit is gold.
Micro-influencers are cheap and crypto-gambling tolerant.


Fail.
They targeted both crypto fans and gamblers, muddling their message.  
Why? Crypto users want utility; gamblers want thrills. Mixing them confused both.

They haggled prices down (e.g., 30% cuts), losing deals.  
Why? Big projects like Stake pay full price—Ridotto’s stinginess cost them visibility.

 Token price tanked from $1.57 (2021) to $0.006 (2025).  
Why? They didn’t plow profits back into marketing, letting competitors outpace them.

Price Trend (Simplified):

2021: $1.57 (Launch Hype)
2023: $0.10 (Market Dip)
2025: $0.006 (Stagnation)

Ridotto’s mass outreach was smart but lacked the budget.
25% staking, 15% token sale/ecosystem, 10% marketing.  

Issue: No burn mechanism—supply pressure keeps prices low.

Ridotto tried to teach gamblers crypto and sell crypto users gambling. It’s a tough sell—two audiences, two mindsets. They should’ve picked one:  
Crypto Focus: Push $RDT as a DeFi gem.  

Fix.
Pitch high-rollers on “Become the House.”
Instead, they split efforts and diluted impact. Haggling with influencers didn’t help—gambling projects earn big, but Ridotto skimped on reinvestment. Stake pays full price Ridotto bargained and lost momentum.

Fin.
Ridotto’s spam-for-platforms tactic is an art worth stealing—target ad space, not users. But don’t cheap out. Gambling projects need to splash cash to compete. If you find 100 micro-influencers, pay what they ask—especially with ref-share potential.
Should they double down on crypto or gambling fans?

P.S. Gambling = evil. IMHO

[Flamee]

Disclaimer: I'm not your financial advisor—always DYOR. This isn't a shill; we're just digging into what's working and what isn't in Mummy.io’s crypto marketing.

What?

Mummy.io is developing a Play-to-Earn (P2E) MMORPG with Ancient Egyptian aesthetics, powered by Unreal Engine 5. It's got NFTs, a governance token ($MMY), and a world split between factions (Order vs Chaos). As of March 2025, it's pre-launch: token not trading yet, just community and buzz.

What They Actually Did
Social Media:
Mainly X (formerly Twitter) @Mummylabs (9K followers), Discord (~3K members), Telegram (~1.2K members).
Regular posts (3–4 per week), mostly artwork, teasers, and dev updates.
Typical post views range between 500–2K organically (no obvious bot activity).
Likely in-house, minimal external cost.
Decent start but far too low-scale. Needed micro-shilling via influencers on Telegram and X.

Partnerships:
GGEM Launcher, AgoraHub, Polkastarter Gaming, Enjin.
Exclusive lootbox sale via AgoraHub, offering in-game assets for early engagement.
AgoraHub Lootbox generated around 500–1,000 active participants (estimated).
Around $5K–$10K (industry average setup for a lootbox drop).
Good choice of partners; AgoraHub activation was smart but limited. Could’ve scaled bigger.

Content & Reviews:
Medium articles, reviews on GAM3S.GG, PlayToEarn.
Mostly development updates, gameplay mechanics explanations.
Estimated 20–30% organic traffic increase to official site.
Approx. $3K–$5K for content creation and reviews combined.
Medium and niche reviews are basic crypto standards, but video content and guest blogs on bigger platforms (CoinTelegraph, Decrypt) would’ve boosted reach more effectively.

Airdrop:
Single lootbox giveaway through AgoraHub.
500–1,000 users (estimated from engagement data).
Approximately $5K total (tokens + setup).
Too conservative. Should’ve invested ~$15K–$20K into a larger airdrop with multi-step tasks (e.g., social media shares, referrals) for significant growth (10K–15K participants).

Influencers:
Practically zero influencer involvement.
Engaging gaming influencers or crypto YouTubers (like "Crypto Banter" or "NoobMaster") would've added credibility.
Around $10K–$15K for 2–3 influencers (50K–200K followers each).
Critical mistake—no influencers means no significant external validation. Easily fixable.

Reputation:
Confusion due to another sketchy project sharing similar domain references (no links to crypto forums issue).
What they should’ve done: Proactive PR releases distancing themselves, costing about $3K–$5K.
70–80% reduction in negative mentions, higher community trust.
Ignoring reputation risk is dangerous—critical oversight.

Advertising:
Potential strategy: Targeted Reddit Ads, Google Ads aimed at crypto and gaming communities.
$7K–$10K for 1-month campaign.
~100K impressions, 2K clicks, about 500–1K new sign-ups.
Missed opportunity for easy growth—ads provide predictable results.

What they could do:

Shilling: Micro-blogger campaigns (50–100 small crypto influencers). Cost: $8K–$12K. Result: 5K–10K followers spike.
Influencers: 2–3 mid-size crypto/gaming influencers. Cost: $10K–$15K. Result: 100K–500K video views, 2K–4K new Discord joins.
Enhanced Airdrop: Larger multi-step airdrop. Cost: $15K–$20K. Result: 10K–15K new active community members.

Suggested total spend: $50K–$70K
Projected outcomes: Community growth to 20K–30K members, brand awareness increase of ~250%, significant token sale interest comparable to mid-tier P2E projects.

My Two Cents:
Mummy.io did the bare crypto-marketing basics—social posts, basic partnerships, minimal community engagement tactics—but didn't leverage critical strategies like influencers, aggressive shilling, and strong airdrops. They played it too safe and too quiet. With a moderate budget (~$60K) in targeted crypto-marketing moves, they could've easily moved from "another game" to a hot, anticipated token sale. Next time—think louder, bigger, and clearer. Crypto demands noise, not whispers.

[Flamee]

This is not financial advice. Always DYOR (Do Your Own Research) before investing in cryptocurrencies.
Sup? Today I wanna dive into the marketing strategies of Starcoin — a blockchain platform that tried to stand out in a competitive industry but didn’t nothing expected by owners. Almost. So, what they did? Where they went wrong, and what they could have done better? Here it comes.

What?
Project Name: Starcoin
Starcoin is a Layer 1 (L1) blockchain launched in 2020, featuring an enhanced Proof of Work (PoW) consensus and Move-based smart contracts. The team positioned it as a scalable and secure platform, with updates like FlexiDAG and TurboSTM (Starcoin 2.0 in 2023). Blah-blah-blah.
Main Goals was to grow and engage the community on Discord, Telegram, and X, as stated in a 2022 chat with a marketing agency (@Creativexlions).
As of March 31, 2025, Starcoin’s market cap is just $317,637, token price at $0.0009701, and daily trading volume around $12.45K (CoinGecko). Despite a 54.7% price increase over the last 30 days and 36,537 followers on X, the project remains under the radar. Security issues in March 2024 likely hurt its reputation a lot.

How?
Ambassador Program (Star Dome): Launched in 2022, it attracted 800 applications. Around 80 ambassadors produced more than 2,000 pieces of content, including 1,500 promotional tasks and 60+ videos (2022 Starcoin Year in Review). This boosted organic growth. Quite efficient if you ask me.

Giveaways: The project distributed 33,664,762 STC among nearly 4,000 winners, with a top prize of 3,000 STC. This helped retain and attract users.

Partnerships: Collaborations with Comingchat, ChainX, BFly, and others expanded the ecosystem and brand awareness.

Developer Incentives: In 2022, $200,000 was planned for training, contests, and grants, supporting projects like Starswap and CyberRare.

Metrics: The price peaked at $0.1408 in August 2022 (CoinGecko), possibly tied to.


Why so bad?

In March 2024, vulnerabilities led to frozen funds and halted transactions, undermining trust (Starcoin Blockchain Functionality Restoration Update).
Weak Communication: No data shows how effectively they explained the issues and restoration progress to the community, likely amplifying negativity.
Low Media Activity: No notable publications in major crypto outlets (e.g., Cointelegraph) after 2022, limiting reach.
Lack of Aggressive Advertising: No mention of paid ads or influencer collaborations, unlike competitors such as Binance.

2024 Vulnerabilities: Losing trust in crypto were nearly fatal.

Competition: Were massive! Projects like Ethereum and Aptos (also Move-based) dominate with billion-dollar market caps.

Limited Resources: 10k for marketing? Seriously? This amount of capital and lack of big investments constrained marketing.

No Adaptation to Trends: They didn’t capitalize on the 2022 NFT and DeFi boom.

Could be done...
Uniswap gave away 400 UNI to each user, boos platform adoption  
Carbon Browser used KOL promotion to raise its price by 4060% and gain f@cking 4,000 holders.
Binance APAC brought in 4,600 traders with a 19.78x ROI (Binance APAC Campaign).
Coinbase’s 2022 Super Bowl ad with a bouncing QR code caused a huge stir.Coinbase Super Bowl Ad, take a peek on it.
Dogecoin’s Shiba Inu meme created a powerful community (Dogecoin).
The Economist’s Bitcoin article boosted trust. Bitcoin “Trust Machine”.
Cardano fosters activity through AMAs. Mars4 have bult a massive community with such kind of AMAs.

These instruments could have rebuilt trust after the 2024 setbacks, but em don't.

Few cents
Starcoin showed quite potential with its ambassador program and giveaways, but poor after-marketing, security flaws, and fierce competition throw em seriously back. Collaborations with influencers, targeted ads, and PR for sure will change the outcome. Main ideas? Improve visibility! That was the main point in this race. Drop your thoughts down here

[Flamee]

This is not financial advice. Always DYOR (Do Your Own Research) before investing in cryptocurrencies.

What? Bnka in a Nutshell
Bnka.com is a fintech platform launched in 2021, registered in Lithuania as a virtual asset operator, running ops out of Spain. It’s built for expats and migrants, mostly from Latin America, moving to places like the US, Canada, or the EU. The goal’s to cut the hassle of managing money in a new country—think high transfer fees, bank account headaches, or limited access to services. They offer multi-currency accounts, VISA debit cards, currency exchange, and blockchain-powered transfers with zero fees. It’s pitched as the first platform tailored for this crowd, hitting hard on migrants sending cash home and expats juggling currencies.

Direct crypto competitors: 
Wise: Not pure crypto, but uses blockchain for cheap transfers. Overlaps with Bnka on migrant-focused payments, less so on cards (Wise).   
Revolut: Fintech with crypto trading—USDT, BTC, multi-currency accounts. Matches Bnka on cards and transfers (4irelabs.com). 
Wirex: Crypto wallet with cards, 250+ assets including stablecoins. Targets folks spending crypto like fiat, including migrants (Zenledger.io).

How?
Currency exchange spreads—roughly 0.5-1% when swapping pesos for dollars. Core revenue since migrants convert often. 
Premium features—urgent transfers or spending analytics, maybe $5-10 a month, like Revolut. 
VISA cards—annual fees of $10-20, plus 1-2% on cash withdrawals, standard fintech stuff (Cointelegraph Bnka VISA). 
Partnerships—referral cuts from relocation agencies or language schools, likely 5-10% per deal.

Rough math, based on Bnext’s 150,000 users and 45M euro monthly transactions, Bnka’s 45,000 users (Bnka.com) could pull $2-4M a year. Decent for a startup, not earth-shattering.

Blockchain
They lean on blockchain for zero-fee transfers, using stablecoins like USDT on Ethereum or TRON. This slashes costs to nothing compared to banks’ 5-7%, speeds transfers to minutes, and keeps things transparent. No native token, which is smart—no mess like Bnext’s B3X crashing to $0.0002914 after launch hype fizzled, or Abra’s CPRX tanking to zero liquidity (CoinMarketCap Bnext Token, CoinBase Crypto Perx).

Marketing
Here’s what they did: 
Socials. Hit Facebook, Instagram, LinkedIn—where expats hang. Dropped 15-20 posts a month, Spanish and English, targeting Mexico, Argentina, Spain. Content was guides (“How to open an account abroad”), promos (“$10 for signing up”), user stories (“Colombian pays bills via Bnka”). A LinkedIn post on Women’s Day got 200-300 views (Bnka LinkedIn). Result: 5,000-10,000 followers in 2024, 10-15% quarterly growth, like Airtm’s 177,800 on X (Airtm Twitter). Conversion to users—3-5%, so 150-500 signups monthly. 

Videos. Made 12 videos in 2024: 6 tutorials (“Zero-fee transfers”), 4 cases (“Bnka saved a Peruvian family”), 2 promos (“VISA card for migrants”). Posted on YouTube, Instagram Reels, TikTok. Each video, 1-2 minutes, pulled 500-2,000 views, totaling 6,000-24,000. Conversion 2-5%, netting 120-1,200 users yearly. Bitso’s videos do 10,000+ views easy (Bitso YouTube). 

PR. Wrote for Fintech Finance, Expat Media, Cointelegraph—1-2 pieces a quarter. The VISA card press release hit 100,000+ readers on Cointelegraph. Site traffic spiked 20-30% per article, 2,000-5,000 visits, with 1-2% converting—20-100 users. 

Influencers. Ran 8 campaigns with micro-influencers (10,000-50,000 followers) on Instagram, YouTube. Reviews and tutorials like “Why Bnka works for migrants”. Each campaign got 1,000-3,000 views, 1-2% conversion, so 80-480 users total. 

Communities. Joined Facebook groups (“Expats in Spain”), InterNations, Meetup. Held 10 webinars (“Taxes for expats”), 50-200 attendees each. Built 5,000-10,000 members, 5-10% conversion—250-1,000 users. 

Partnerships. VISA card deal was huge, added 1,000-5,000 users. Relocation agencies and language schools chipped in 500-2,000 users a quarter. 

Referrals. Offered $10-20 per referred friend, got 500-1,000 referrals a quarter, half active—250-500 users. 

Shilling. Kept it low-key. Dropped soft plugs in Facebook groups, LinkedIn, like “Bnka solves migrant woes”. No bots, no hype. Maybe 100-200 users in a year. Solid move for a no-token fintech, like Bitso skipping the noise. But it’s not viral—could’ve pushed blockchain harder in crypto circles.

Why so bad?
Bnka didn’t tank, but they tripped plenty: 
Socials are meh. 50-200 likes per post is grim. Airtm gets 1,000+, Bitso’s at 127,400 followers (Airtm Twitter, Bitso Twitter). Posts feel like bank memos—zero soul. Needed memes, raw stories, less corporate vibe. 

Videos flopped. 12 clips, 6,000-24,000 views total—laughable next to Bitso’s 100,000+. They’re stiff, not gripping. The Peru case could’ve been a tearjerker, not a slideshow. 2-5% conversion, 120-1,200 users, when 5,000 was doable with better storytelling. 

Influencers too small. 10,000-50,000 followers got 80-480 users across 8 campaigns. A big shot like Edwin Zácipa could’ve pulled 1,000+ per post, but Bnka cheaped out at $500-2,000 a pop (Latam Fintech Influencers). 

Partnerships thin. VISA was a banger, but that’s it. Bitso killed it with Ripple and Circle, stacking millions of users (Wikipedia Bitso). Bnka missed Expat.com or Stellar deals. 

Web3 ignored. No token’s fine, but they barely hyped blockchain. Reddit posts or X AMAs could’ve snagged 500-1,000 nerds, like Wirex with their WXT token (Zenledger.io). 

Communities tiny. 5,000-10,000 members vs Airtm’s 46,000 on Discord (Airtm Discord). Webinars with 50-200 people are okay, but no badges or leaderboards killed the buzz.


Wins
VISA card deal. February 2025 announcement hit 100,000+ readers on Cointelegraph, bagged 1,000-5,000 users. Like Bitso’s São Paulo FC stunt that pushed them to 9M (Cointelegraph Bnka VISA). 

Organic growth. 45,000 users without a token is legit. Socials and articles added 2,000-5,000 signups in 2024, outpacing Valiu’s 52,000 before it crashed (Bnka.com). 

Zero-fee transfers. Blockchain cuts bank fees from 5-7% to nada, pulling migrants like Wise does. 

Clean rep. No hacks, unlike Abra’s SEC mess (Cointelegraph Abra SEC). 2FA and clear data policies build trust.

Fixes
Videos need hype  Shoot raw stories—“Family reunites with Bnka”. 2-3 clips a month, aim for 50,000 views a quarter, 7% conversion. 

Bigger influencers. Get Clementina Giraldo, drop $5,000 for 100,000 views, 1,000 users (Latam Fintech Influencers). 

Communities with spice. Add badges, rankings like Airtm. Hit 20,000 members in a year. 

More partnerships. Link with Expat.com, Stellar—10,000-20,000 users yearly, like Airtm’s $15M deal (PYMNTS Airtm Stellar). 

Web3. No token, but post on r/cryptocurrency, do X AMAs. Grab 500-1,000 geeks a quarter.

Few cents
Bnka pulls off a quiet grind without crypto noise, and it works. VISA, organic growth, clean slate—respect. But their socials bore, videos fizzle, and partnerships lack punch. They could’ve matched Bitso’s fire but stayed mid-tier. Shilling’s soft, which fits—no need to fake hype. Amp up videos, influencers, deals, and they’d double users easy. For now, they’re solid, just not loud.