Who Wants Your Data and Why?

[Goodcat49]

Do you know that your data is harvested, continuously by big data companies? So what, you say; what if we told you that the data market for the EU is set to hit €1 trillion by 2020, and data companies are making billions from it, without you getting anything for your information, could this make you think differently?

A generation of people have grown up in a world where they continually broadcast their lives on social media. We are now living in an age where all Instagram users want to be influencers, to show how popular they are, and make them the envy of everyone else. They share their intimate details of their life on Facebook, and their deepest thought on Twitter, in an effort to ‘get paid’. In this new world the term privacy is starting to take on a new meaning, and people are shocked when there is a data breach, and no one seems to have the solution yet.

More and more apps are flooding onto the app stores asking for users to share location data, and personal details. Messaging apps have the ability to scan personal communications, and access to our friend’s details. All of this is designed to help the big data companies make billions each year, by targeting you with ads, designed to look personal for you. We now pay hundreds of pounds for devices to listen into our conversations and relay certain information back to target us further. We freely give locations, photos, calendars, purchases, and more to companies like Google and Facebook which they use to model our entire lives.

Big data companies use the Electoral register, land registry and census data to build data sets about us. For example, Acxiom lists HM Land Registry and the Office of National Statistics as data sources and Experian have census as well as the phone book as sources. To track you online they use cookies, web beacons and embedded code to collect data about who you are and where you visit. Every time a user lands on certain websites they can identify them, and then the browsing history is recorded. Have you ever wondered why when you looked at that top online, it miraculous follows you on every subsequent webpage you visit, it’s down to this type of tracking.   

Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/who-wants-your-data-and-why/