Blockchain is Used to Track the Origin of Products in Italy

[Goodcat49]

As the use of cryptocurrencies and blockchain technology continues to gain traction in Italy, Carrefour – a French supermarket group – is strongly committed to technological innovation in tracking over 20 of its 300 branded products in its supply chain, and plans to achieve tracking of origin (place of source) of more than 20% of its products being offered by the end of 2019.

According to Emmanuel Delerm, Blockchain program director at Carrefour, the company also plans to add around 40 more different commodities to the list in a couple of months from now.

Remember, in March 2018, the supermarket group declared that it would expand its food traceability program by adding 8 more products. Carrefour said at the time:

"For customers, it responds to the need for greater transparency, for manufacturers, it allows them to obtain more value from their production and know-how."

Blockchain Pilot Project
The company is running a pilot project of tracking its products in 4 countries: Italy, France, China and Spain. Under this program, the users can easily get details related to the source, type, manufacture date, weight and other important information of the commodity, by just scanning a QR code attached on the packaging.

"When we tried this function in China, we did it with a Chinese grapefruit, and we got incredible figures. The clients scanned 1 out of 2 or 3 grapefruits in order to verify where the fruit came from," Delerm Said.

However, according to Carrefour’s program director, this does not take place in all markets in a similar manner, for instance, clients from China will use new technologies that are underway. He revealed.

“In countries like Belgium and Spain, we noticed that customers scanned only one out of every 20 grapefruit.”

Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/blockchain-products-italy/

[Leonardo]

Tracking is one of the most prominent usage of blockchain besides payment feature but unfortunately, there're not so many utilization of it up to now, even with some running product like VET or Wabi. Meanwhile, projects with financial or platform mindset are created day by day. Italy is well known for luxury products so launching this kind of project in here is a wise move.