Apple just put privacy ahead of advertising in a big way

[Tnoy30]

Apple’s iOS 14 mobile operating system will make it easier for consumers to opt out of invasive advertising.
The latest iteration of Apple’s mobile operating system will make it much harder for advertisers to stealthily track users and collect their personal information, according to Forbes.

A revised set of rules in iOS 14, which was announced on June 22, will severely limit the use of the Identifier for Advertisers (IDFA) system, forcing developers to get users’ consent on a per-app basis. And that’s a big win for privacy.
Read on: https://decrypt.co/33372/apple-just-put-privacy-ahead-of-advertising-in-a-big-way