Blockchain Verifies the Authenticity of Non-Genuine Nikes
Blockchain-based traceability platform VeChain will be used to power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes.
Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers — which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.
The shoes will go on sale from June 28 and will be sold exclusively through Chase Shiel’s website.
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