Since the crypto space got the interest of investor around the world over the years, and having seen the dump in the price of bitcoin, knowing that bitcoin will rise again, started making their investments with fomo when the price will increase. Right now, with the big investment of Tesla into the system made gave bitcoin ATH, and this gave profits to investors who are in, getting the interest of those yet to come into the system.
Before, whales control the price of bitcoin, now investor and big institutions are in the space.