Google is introducing major changes to its advertising policy again. According to the new policy, crypto ad runners may promote their crypto ads on Google’s platforms, however that hardly implies that they are loosening rules.
Google specifies that all ads that target US-citizens have to come from regulated cryptocurrency companies. Said companies have to prove they are registered with FinCEN and must be defined by the organization as a Money Services Business. Google also accepts money transmitters or bank entities, regardless of whether they’re state-wise or federal.
That said, the new policy does not allow ICO ads, nor does it allow ads of comparative nature, i.e. an ad that compares to crypto companies.
SourceEven with these restrictions this is a good thing, I think.