Sure, business can indeed be quite a competition when you’re all just doing the same thing. So to either lessen or eradicate the competition, one need to, just as you’ve rightly said, delve into something new, something that not everyone around you are doing and then your business will thrive.
Someone once told me, business is all about discovering or identifying a problem and then also finding a possible solution for that problem and then look for a way to monetize the solution you provided, and that’s business.