Based on what I understand from their website, the target demographics seem to be developers instead of retail users. I don't know how attractive converting a web2 app to a web3 dapp is, especially if the app runs perfectly well in a web2 environment. The demand probably comes from a new business or old business that wants to try to get new funding by jumping to the latest trend. I don't think whether they redefine a new is that important if people can't easily understand what they're doing.