The price of a token on ICO must be conditioned by something, it isn't just assigned based on the current market realities. The price is formed out of the token functionality.Another factor that affects the price − the uniqueness. The more interesting the project will be and depending on how urgent the problem it intends to solve, the more popularity from investor side will be. The project, which doesn't offer anything new, will simply die out and the price of the token even in 1 Satoshi will hardly save it.