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Wider Crypto World => Gambling & Crypto Casinos => Gambling discussion => Topic started by: bitterguy28 on November 30, 2024, 06:24:52 AM

Title: what makes a sponsor happy
Post by: bitterguy28 on November 30, 2024, 06:24:52 AM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
Title: Re: what makes a sponsor happy
Post by: SmartGold01 on November 30, 2024, 11:04:47 AM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
I don't really get your questions right maybe you can try to make it more clearer to me. But if I may get you correctly you are trying to talk about promotion right?
For instance, many of these football club allowing some project such as Shiba to be printed on their jessy to gain more much popularity over their coin/token. Well, if is about this then you would should it's about marketing strategies to make their names visible to globe knowing too well that almost all countries in the world features football in their respective home, and it's a good sign of marketing/sponsorship.
Title: Re: what makes a sponsor happy
Post by: Igebotz on November 30, 2024, 11:42:57 AM
Sponsoring an athlete or a sports team is intended to generate publicity. The athlete's or team's performance has no bearing on the brand's reputation. What matters most to the brand is that people become aware of it.

Sometimes these brands sponsor athletes and sports teams even though their products or services have nothing to do with sports, but the popularity of the athlete or sport is the reason for the sponsorship. The brand only wants a larger audience.
Title: Re: what makes a sponsor happy
Post by: Rruchi man on November 30, 2024, 01:06:22 PM
but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
Some sponsors are only interested in setting targets for the teams or individuals they sponsor; some of these targets are simple and not so difficult to achieve. When these targets are met, the sponsors derive joy.

I feel the targets that will be set by a sponsor will depend on the amount of money they are sponsoring with. A sponsor who is not supporting with a lot of money will not be in a position to set a difficult target.
Title: Re: what makes a sponsor happy
Post by: bisdak40 on November 30, 2024, 02:53:51 PM
Sponsors want their brand noticed and back athletes or teams for attention. Winning helps, but even bad publicity can work sometimes. If the athlete’s image doesn’t match the brand, though, it could be a problem.
Title: Re: what makes a sponsor happy
Post by: Gurujebs on November 30, 2024, 02:59:09 PM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?

What you should know about branding and sponsorship, it's a business model for casino to get publicity and as I know, there is no bad publicity when it comes to business model, they get their views and awareness regardless. Sponsors usually bid for the place, in most cases shirts and the ads is given to the highest bidder, if one is not ready there will be another that is ready.

As long as the sponsor terms and conditions are not violated, there is nothing against whatever the club or the athletes, they do what they want to do regardless. Some casino get noticed for the first time to many people through this, that's enough marketing to get access to a lot of people from different part of the world.
Title: Re: what makes a sponsor happy
Post by: Publictalk792 on November 30, 2024, 03:10:09 PM
When brands sponsor athletes or teams they want to advertise their name and be associated with winning and good behavior. Sponsors want athletes they support to win play well and behave well. They also want to avoid bad publicity. If athlete does something wrong sponsor might stop working with them. When choosing athletes to sponsor brands look for people who share their values and are good role models. Sponsors want partnership that helps both them and athlete.
Title: Re: what makes a sponsor happy
Post by: target on November 30, 2024, 03:24:52 PM
Both. A winning athlete and the athlete that is a model in terms of reputation and personality. Soccer athletes always have a good  personality though. Stake sponsors the promotion itself such as UFC just like the crypto.com doing. 

But this is if they ar building reputation. If the sponsor just want exposure and more gamblers to sign up, mass advertising through Google ads should make sense to them. Unfortunately Google doesn't allow gambling related ads.
Title: Re: what makes a sponsor happy
Post by: robelneo on November 30, 2024, 08:07:19 PM
If I'm the sponsor or the brand owner, I would like my brand to have a good reputation and positive feedback because we are selling products and services. When a team signs a contract with the sponsor, they stipulate in the contract that they will give the brand a boost on reputation. This is the reason why brands or sponsors break the contract with the team or athletes because they make the brand look bad.
I don't think good or bad publicity applies to brand; the brand always looks for good publicity to stay in business.
Title: Re: what makes a sponsor happy
Post by: 0t3p0t on November 30, 2024, 08:34:50 PM
Sponsors spend thousands or I think even millions of dollars just to promote their brands on whoever that they think can promote their brand better if not the best so yeah just the appearance of the sponsors logo will make sense on every match or league even though most of the time people doesn't care about it but for some that are into that sports or stuff that would be very important because people tend to remember brands whom their idols are wearing on the game.
Title: Re: what makes a sponsor happy
Post by: Sim_card on November 30, 2024, 09:05:15 PM
It's a marketing strategy to make their brand visible to the public especially, when it's on sport. Even if the ahlete is not that good, it doesn't matter as long as the athlete is seen partaking in sport activities and has fans. If you have observed Leicester City just came from relegation and BC.Game is sponsoring them without minding if they will survive in the league or go back to relegation.
Title: Re: what makes a sponsor happy
Post by: salad daging on November 30, 2024, 09:17:52 PM
Sponsors don't see athletes winning or losing but they want them to be seen by a large audience as others have said, the more fans of the sports club or athlete, the happier the sponsor will be.
So usually what is aimed at is the audience, especially this is a big sport that is watched a lot then the sponsor will receive many benefits.
Title: Re: what makes a sponsor happy
Post by: Aanuoluwatofunmi on November 30, 2024, 09:23:06 PM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?

If you're after setting a target, then its more better that you look away on some of the challenges that may come along the line, the aim for doing this sponsorship is to help advertise and promote their brand, then in doing this, we may not have to consider what other naysayers may be talking regarding it, all our focus should be on what we are going after until we have achieved it successfully.
Title: Re: what makes a sponsor happy
Post by: |MINER| on November 30, 2024, 09:53:47 PM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
Actually each sponsor company have all strategy while they would go for sponsor a player or a team. Here also budget was one of big fact and also they have targeted audience and I think even if the athlete didn't have any good performance yes there will be definitely not happy moment for the sponsor but that is not the negative publicity what I think in my opinion. The sponsor will be not much happy because of if the athlete make good  performance that can be more beneficial.
Title: Re: what makes a sponsor happy
Post by: Zed0X on November 30, 2024, 10:40:03 PM
Nowadays, sponsors would quickly pull out of the deal if their product is under heavy criticisms or just a little controversy. I think that's how contracts are being made now that's why they can unilaterally say they are out. This is not only happening to sports athletes, I've seen this happen often to social media influencers and streamers.
Title: Re: what makes a sponsor happy
Post by: $crypto$ on December 01, 2024, 01:53:20 PM
Nowadays, sponsors would quickly pull out of the deal if their product is under heavy criticisms or just a little controversy. I think that's how contracts are being made now that's why they can unilaterally say they are out. This is not only happening to sports athletes, I've seen this happen often to social media influencers and streamers.
Sponsors will not spend money for free, so they will also make an agreement that will benefit both parties, both the sponsor and the sponsored party.

This is a business and in business no party wants to lose. So when there is something that is considered not to provide anything or makes one party lose, the cooperation will be discussed again and may end in termination of cooperation.
Title: Re: what makes a sponsor happy
Post by: target on December 01, 2024, 02:27:59 PM
Nowadays, sponsors would quickly pull out of the deal if their product is under heavy criticisms or just a little controversy. I think that's how contracts are being made now that's why they can unilaterally say they are out. This is not only happening to sports athletes, I've seen this happen often to social media influencers and streamers.
Sponsors will not spend money for free, so they will also make an agreement that will benefit both parties, both the sponsor and the sponsored party.

This is a business and in business no party wants to lose. So when there is something that is considered not to provide anything or makes one party lose, the cooperation will be discussed again and may end in termination of cooperation.

This could happen to a champ that was once a brand ambassador but after the champ loses and dethroned, the contract may also end and the ne champ will be the next brand ambassador.

Sponsors would want more camera and attention  which the champ has.  But yup it's still business for these sponsors and if they don't benefit I guess they can also cut the contract. There have been situation like these when Nike will just cancel the sponsorship.



Title: Re: what makes a sponsor happy
Post by: 0t3p0t on December 01, 2024, 06:06:56 PM
Sponsors don't see athletes winning or losing but they want them to be seen by a large audience as others have said, the more fans of the sports club or athlete, the happier the sponsor will be.
So usually what is aimed at is the audience, especially this is a big sport that is watched a lot then the sponsor will receive many benefits.
Exactly, it's not actually about winning or losing but sponsors take and grab that opportunity with the promotors popularity to make their brands appear all over the world as we all know cameras are everywhere nowadays like televisions sports news and stuff and then millions of influencers are gonna use that specific match footage to make some reaction videos that contain logos or names and brands of that sponsor and it's like the domino effects that keeps on coming ang that is how sponsors get attractions and possible costumers.
Title: Re: what makes a sponsor happy
Post by: Agbe on December 01, 2024, 08:25:26 PM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
The thing with these brands who sponsor teams and athletes is to project their brands and sell them to a wider audience since sports since sports is one place that people have attention and there's a wide followership in so irrespective of weather an athlete do well or not what they are interested is selling their brands by way of putting it in the shirt that these athletes wear
Title: Re: what makes a sponsor happy
Post by: SamReomo on December 01, 2024, 09:51:12 PM
Sometimes these brands sponsor athletes and sports teams even though their products or services have nothing to do with sports, but the popularity of the athlete or sport is the reason for the sponsorship. The brand only wants a larger audience.
Not sometimes but I believe most of the times they sponsor athletes only to gain popularity, and nothing else. They aren't interested in sports but they are interested in generating money and they know that sport athletes have fans and those fans when see their brand logo on shirts of players or see the players promoting such brands then they become buyers and that's how those brands generate revenue.
Title: Re: what makes a sponsor happy
Post by: bitterguy28 on December 02, 2024, 10:35:47 AM
Sponsors want their brand noticed and back athletes or teams for attention. Winning helps, but even bad publicity can work sometimes. If the athlete’s image doesn’t match the brand, though, it could be a problem.
yeah that is what i thought even if an athlete is the most famous most successful one in the sport, will a brand be reluctant to have him as their sponsor if he isn’t the greatest personality across the sport?

it’s possible right? but then again if you have a chance to sign someone with a large fanbase and following you do it with no questions asked i guess that it goes the same way for athletes too if they are so obsessed with their image they probably would be a lot pickier in choosing the brand to work with
Title: Re: what makes a sponsor happy
Post by: Findingnemo on December 02, 2024, 07:20:39 PM
Negative publicity is not good for the brand, it may bring huge downfall on their stocks in the short term. I mean we all know what happened to Coca-Cola when Ronaldo removed it from his table so it should be a positive one even if the reach is not that big. Sometimes the negative publicity stunt can make their name reach all around the world and once they reached people they will do flip to make something out of it.
Title: Re: what makes a sponsor happy
Post by: pieppiep on December 02, 2024, 11:23:31 PM
in sports, many brands put their names on an athlete’s head and on their team’s shoulders a lot of brands are associated with specific team sports now due to how obvious their names are planted on an athlete

but what does really make a sponsor happy? do they believe that even negative publicity is still publicity and still helpful to their brand? of course they want an always winning athlete but what if the athlete is not exactly the best personality in the sport does the sponsor also consider this? what do you think?
In sports, sponsors usually seek something more than just a win; they desire a relationship that imbues their brand with an agreed upon message of association. I think that whatever it is, wherever it is, if we as heroes or something have values and the same values of hard work, dedication, grit, for example, I think that has as much if not more of an impact when it happens than when the outcome of the competition occurs. The risk of negative publicity can be considerable but sponsors generally place a value on the impact, weighed in the context and turned to the positive. The emotional appeal and that connexion it brings to the fan is also why so many brands can continue to support athletes who may be away from the top on the field.
Title: Re: what makes a sponsor happy
Post by: $crypto$ on December 04, 2024, 01:47:13 PM
Sponsors will not spend money for free, so they will also make an agreement that will benefit both parties, both the sponsor and the sponsored party.

This is a business and in business no party wants to lose. So when there is something that is considered not to provide anything or makes one party lose, the cooperation will be discussed again and may end in termination of cooperation.

This could happen to a champ that was once a brand ambassador but after the champ loses and dethroned, the contract may also end and the ne champ will be the next brand ambassador.

Sponsors would want more camera and attention  which the champ has.  But yup it's still business for these sponsors and if they don't benefit I guess they can also cut the contract. There have been situation like these when Nike will just cancel the sponsorship.
Many cases like that are caused by one party not being benefited, and of course they will also include it in the cooperation contract that they signed by both parties.

Whoever can provide great benefits to both parties, then the cooperation will last a long time. This is actually the case in a sponsorship business like this. Because from the beginning of the cooperation, it was because both parties wanted to get the same benefits.
Title: Re: what makes a sponsor happy
Post by: MUGNIA on December 04, 2024, 03:29:14 PM
their goal is to sponsor one person or sports club their goal is business, where their hope is that by being used by players or even bar advertisements in one match, their coins/products can be known and can provide benefits, this method is quite efficient in my opinion because from a marketing strategy it can be said to be good by branding the product in the right place and will be seen by everyone

and what makes sponsors happy is when the sponsored team wins,
Title: Re: what makes a sponsor happy
Post by: target on December 04, 2024, 04:04:31 PM
Sponsors will not spend money for free, so they will also make an agreement that will benefit both parties, both the sponsor and the sponsored party.

This is a business and in business no party wants to lose. So when there is something that is considered not to provide anything or makes one party lose, the cooperation will be discussed again and may end in termination of cooperation.

This could happen to a champ that was once a brand ambassador but after the champ loses and dethroned, the contract may also end and the ne champ will be the next brand ambassador.

Sponsors would want more camera and attention  which the champ has.  But yup it's still business for these sponsors and if they don't benefit I guess they can also cut the contract. There have been situation like these when Nike will just cancel the sponsorship.
Many cases like that are caused by one party not being benefited, and of course they will also include it in the cooperation contract that they signed by both parties.

Whoever can provide great benefits to both parties, then the cooperation will last a long time. This is actually the case in a sponsorship business like this. Because from the beginning of the cooperation, it was because both parties wanted to get the same benefits.

The contract of NBA stars can last their entire career as far as I know as long as they don't violate their contract or take sides on political issues.

Product placement on movies can be worth it for sponsors when the movie is related sports and casinos. This is usually I notice every time I watch movies already where  a company pays the production in order for their brand to be mentioned in the movie.

I haven't watched the movie ROADHOUSE but I wouldn't be surprised of crypto brands are there like Stake.com or crypto.com but more likely Monster drinks is there.

Title: Re: what makes a sponsor happy
Post by: Zed0X on December 04, 2024, 10:38:30 PM
~ Sometimes the negative publicity stunt can make their name reach all around the world and once they reached people they will do flip to make something out of it.
Bad publicity is still publicity used to be a thing and the PR people could still make something good out of it but with the current woke culture, it's too risky for the brand sponsors to play that game. It's easier to just cut ties and move on to the next face.
Title: Re: what makes a sponsor happy
Post by: Findingnemo on December 05, 2024, 04:56:55 AM
~ Sometimes the negative publicity stunt can make their name reach all around the world and once they reached people they will do flip to make something out of it.
Bad publicity is still publicity used to be a thing and the PR people could still make something good out of it but with the current woke culture, it's too risky for the brand sponsors to play that game. It's easier to just cut ties and move on to the next face.

Bad publicity is good for an individual like an actor or influencer which will create a buzz among the social media and obviously their value might increase but talking about a company it creates bad image and I am not sure people really want to buy something from a company when their name was considered bad that's why I said specifically even the reach is less it's always good for the company than bad one.
Title: Re: what makes a sponsor happy
Post by: Dr.Bitcoin_Strange on December 05, 2024, 10:46:43 AM
One thing you must know about sports and athletes is that, regardless of how wack or infamous an athlete is, he’ll always have his loyal audience, even if majority dislikes his performances, there’ll always be those who’d still enjoy the vibes he brings to the game, he may not be the best or as popular as other athletes that everyone knows and loves, but that doesn’t mean everyone hates or dislikes them either.
The sponsors will surely have a particular audience they’re targeting and and if they’re able to attract that particular audience, I’m pretty sure that the rest who dislikes the athletes wouldn’t be their problems anymore as they’ll still satisfied.
Title: Re: what makes a sponsor happy
Post by: target on December 05, 2024, 04:49:23 PM
One thing you must know about sports and athletes is that, regardless of how wack or infamous an athlete is, he’ll always have his loyal audience, even if majority dislikes his performances, there’ll always be those who’d still enjoy the vibes he brings to the game, he may not be the best or as popular as other athletes that everyone knows and loves, but that doesn’t mean everyone hates or dislikes them either.
The sponsors will surely have a particular audience they’re targeting and and if they’re able to attract that particular audience, I’m pretty sure that the rest who dislikes the athletes wouldn’t be their problems anymore as they’ll still satisfied.

It's not a pragmatic approach for an advertiser to promote a brand with someone that is disliked by fans. Conor McGregor for example promoted a casino Duelbits early this year. But seem to be drunk every time he make a livestream.

He was scheduled to fight with Chandler but few weeks before the fight, he posted on x about his pinky was injured and fight was cancelled. Rescheduled again and then cancelled. I don't think a sponsor liked what he did.


Title: Re: what makes a sponsor happy
Post by: Dr.Bitcoin_Strange on December 05, 2024, 10:31:04 PM

It's not a pragmatic approach for an advertiser to promote a brand with someone that is disliked by fans. Conor McGregor for example promoted a casino Duelbits early this year. But seem to be drunk every time he make a livestream.

He was scheduled to fight with Chandler but few weeks before the fight, he posted on x about his pinky was injured and fight was cancelled. Rescheduled again and then cancelled. I don't think a sponsor liked what he did.
I don’t know much about Conor McGregor or is relationship with his fans, but I can say that even if so many people hate him, you’ll still have so many people who still adore him and like to talk about him, even if they’re mostly not saying nice things about him, the fact still remains that most of his fans still love him and that’s why he’s still famous, and I think that’s what some sponsors are really looking for.
Title: Re: what makes a sponsor happy
Post by: target on December 06, 2024, 03:27:22 PM

It's not a pragmatic approach for an advertiser to promote a brand with someone that is disliked by fans. Conor McGregor for example promoted a casino Duelbits early this year. But seem to be drunk every time he make a livestream.

He was scheduled to fight with Chandler but few weeks before the fight, he posted on x about his pinky was injured and fight was cancelled. Rescheduled again and then cancelled. I don't think a sponsor liked what he did.
I don’t know much about Conor McGregor or is relationship with his fans, but I can say that even if so many people hate him, you’ll still have so many people who still adore him and like to talk about him, even if they’re mostly not saying nice things about him, the fact still remains that most of his fans still love him and that’s why he’s still famous, and I think that’s what some sponsors are really looking for.

He still have lots of fans though. He's a rare specie. He been a real fighter since until his leg broke and never fought again. All he does is just annoy people in UFC because it's what made him famous in the first place.

But I don't think he gained anything from them on. Rumor was that he asked too much from UFC CEO to fight once again but the CEO declined the proposal. I don't think any sponsor now is interested to him.


Title: Re: what makes a sponsor happy
Post by: Dr.Bitcoin_Strange on December 07, 2024, 08:26:19 AM

He still have lots of fans though. He's a rare specie. He been a real fighter since until his leg broke and never fought again. All he does is just annoy people in UFC because it's what made him famous in the first place.

But I don't think he gained anything from them on. Rumor was that he asked too much from UFC CEO to fight once again but the CEO declined the proposal. I don't think any sponsor now is interested to him.
That explains why I don’t know the dude, I don’t follow up UFC events that much, and I barely know their fighters, I’m more interested in Boxing.

Still, even if he’s no more as famous as he used to be because he sustained an injury and stopped fighting, I believe there’ll still be sponsors who’d still need his publicity, regardless of the public’s perception towards him, the fact that people still knows and talks about him means that he’s still in the spotlight and that’s exactly what sponsors need.
Title: Re: what makes a sponsor happy
Post by: target on December 07, 2024, 09:04:45 AM

He still have lots of fans though. He's a rare specie. He been a real fighter since until his leg broke and never fought again. All he does is just annoy people in UFC because it's what made him famous in the first place.

But I don't think he gained anything from them on. Rumor was that he asked too much from UFC CEO to fight once again but the CEO declined the proposal. I don't think any sponsor now is interested to him.
That explains why I don’t know the dude, I don’t follow up UFC events that much, and I barely know their fighters, I’m more interested in Boxing.

Still, even if he’s no more as famous as he used to be because he sustained an injury and stopped fighting, I believe there’ll still be sponsors who’d still need his publicity, regardless of the public’s perception towards him, the fact that people still knows and talks about him means that he’s still in the spotlight and that’s exactly what sponsors need.

Conor still popular, he's even interested to run for president in Ireland. He was ridiculed in X for his campaign will be supported by a more radical IRA. Actually the Irish men supported him until authorities pay a visit on his home.

I'm also a boxing fan myself. Let's say Canelo does have more sponsors today but once he is defeated by a coming younger boxer like Benavidez, his sponsors will gradually exit the contract too.

Draftsking may not be on his side soon. But Hennesy the popular Mexican beer may still be with him too. Those usualy sponsors on combat sports will stay with him such as Everlast and Under Armour unless he retires already.
The usual sponsors of the sports like provider of gloves and sportswear stays even when the athlete is old as Iron Mike.
Title: Re: what makes a sponsor happy
Post by: Dr.Bitcoin_Strange on December 07, 2024, 09:37:39 AM

Conor still popular, he's even interested to run for president in Ireland. He was ridiculed in X for his campaign will be supported by a more radical IRA. Actually the Irish men supported him until authorities pay a visit on his home.

I'm also a boxing fan myself. Let's say Canelo does have more sponsors today but once he is defeated by a coming younger boxer like Benavidez, his sponsors will gradually exit the contract too.

Draftsking may not be on his side soon. But Hennesy the popular Mexican beer may still be with him too. Those usualy sponsors on combat sports will stay with him such as Everlast and Under Armour unless he retires already.
The usual sponsors of the sports like provider of gloves and sportswear stays even when the athlete is old as Iron Mike.
It’s true that when it comes to combat or fighting sports, sponsorship can be fleeting and the likes of Canelo Alvarez are not excluded or immune to this fact. Whenever a well known or undisputed champion or fighter suffers a significant loss or start experiencing a decline in their performance, the sponsors on the other end may decide to reevaluate their contract with the fighter and sometimes the need may arise to even exit the contract.

Although, this isn’t always the case for all sponsors, as some sponsors tend to stay loyal and stick to the contract regardless of recent outcomes. For example, Brands such as Everlast and Under Armour who are deeply ingrained in the sport may decide to still maintain their relationship with the fighter, even when the fighters may have passed their prime and may not be able to still perform as efficiently as they used to before.