It is easy to make money over ICO. If you want to raise money for your startup, you should be looking for a good investor or a couple of them to make good money and blow life to your ideas.
Now, instead of searching for 1-3 people to invest money in your product, you can ask for too many people to invest in small amounts to your idea. This is a better way.
Now, so many people see this opportunity and they are raising money and go away since there are no any regulations on this area.