Guilty pleasure is an activity, pursuit or gratification that an individual is attached to and enjoys doing, even if he is feeling guilty and ashamed, or even if he is feeling embarrassed about it, he will continue doing it. This can happen due to social expectations, culture or personal principles. When someone is ashamed/ feeling guilty and embarrassed about a activity that he is involved in, but still involved In it, somethings or activity that peoples sees as childish, disgusting and so on.