Maybe what you mean is something to do with the sustainability of the ico project. I personally rate the success of the ICO project aside from the product, the stability of the market is very influential. the number of ico projects that failed or had not yet decided on tokens or coins to be listed on the exchange. there are several possibilities when the project waits until the market is good. first, they may lose confidence because there is no certainty when their tokens or coins will be listed on the exchange. Furthermore, investor refunds due to the market have not yet recovered and there is no settlement. and finally, the developer decides to stop developing the project (dead project)