NEO has a long road ahead to become a global contender for the ICO platform race. Currently Ethereum, Waves, Stellar offer much more than NEO.
Being of Chinese origin, NEO has an advantage because a large pool of decentralized apps coming from China would prefer NEO as their default platform but it still needs to prove its worth.
I personally think NEO can touch somewhere around $200 based on the supply adjusted prediction looking at some other platform which are providing the same value to the crypto ecosystem.