YOUR STAKING STRATEGY (part II)For others who are just starting out, we’ll go into more detail about how to optimize traffic while minimizing the number of PRE required to achieve a top stake.
For example, let’s say you find an offer for bitcoin wallets that you really like. You’d love to stake the term “bitcoin”, but someone has already staked millions of PRE against it.
The really accurate term for the type of searcher you’re targeting is more specific anyway, so you identify “bitcoin wallet” and decide to stake more than the current leader so you can win that term.
You then also start looking for other terms that might not be staked yet, which you can get for the minimum amount, which is currently 1,000 PRE per term.
You go to Google and do some quick research, typing in “Bitcoin Wallet”.

It then suggests some other terms, “Bitcoin Wallet App”, “Bitcoin Wallet Online” and “Bitcoin Wallet Canada” that are relevant and which no one else is staking. You decide to stake those too.
Now, whenever someone searches for any of those terms, your ad will come up.
This might be a little confusing, and it may change in the future, but currently you would not show up for those terms just because you staked “Bitcoin Wallet” and that term is contained within the other suggestions we just listed above.
This is because if an ad’s staked keywords do not exactly match what the user searched for, it then defaults to looking at every single term as an individual keyword — in this example, “Bitcoin”, “Wallet” or “Canada”, and would display the ad associated with the term that has the largest stake.
In this case, it’s likely that the term “Bitcoin” has the highest stake, and so that ad would show. However, if the term “Canada” had the highest stake, the ad for the term “Canada” would show up.
This provides a million opportunities to try to stake terms for minimal PRE.
We’d suggest this as a general strategy:Stake popular words that are not staked (ex. cars, computers, real estate, etc.) for small amounts to start with the expectation that you will eventually be outbid by someone focusing on those specific niches.
That will enable you to scoop up traffic for the broad terms, as well as the more specific multiple-word searches.
Then, once others start staking those keywords and squeeze you out of the top position, start looking for longer, more specific multiple word terms and do the same thing — small stakes to capture the top position and traffic, followed by either increasingly large stakes to defend your top position as needed, or expand out to longer, more specific terms as your shorter ones are taken by others.
We’ll go into this in more detail in a future post, but in the meantime, if you have questions, we suggest joining our Telegram community and asking questions to the admins and members there about how best to meet your traffic goals.
Staking Your First KeywordOnce you’ve identified your words and your strategy, you’re going to go in and start staking terms.
You do this by accessing the Keyword Staking portal (launching on January 29th, 2020) and searching for your words in the field provided.

On the results list that drops down below the search field, click on ‘Stake This’ next to the word of your choice.

You’ll then be taken to a screen that will show you who has the current highest stake amount (you can see the URL they are linking to) at the very bottom.
To outstake someone, you’ll need to increase the amount staked over the maximum by at least 100 PRE or 1% of the highest stake.
So if 1,000,000 PRE were staked against a term, you’d need to stake 1,010,000 to achieve the top position. You do this in the ‘Amount to Stake’ field on the form above. Then, enter your ad headline and URL (more on this later).
Finally, choose the outbid notification frequency from the drop down menu. The options are ‘Real-Time’, ‘Daily’ and ‘Weekly’. The shorter the notification window, the more notifications you’ll receive. You can adjust this at any time.
Once you’re satisfied with your stake, just hit the ‘Next’ button to lock it in and view your ad confirmation.

If you want to cancel a stake (to reallocate your PRE elsewhere, or if you made a mistake), just return to your dashboard and click the ‘Cancel Stake’ button.


Or you can click the ‘Edit Ad Stake’ button to display the ad details for editing.

That should give you enough information to get started.
We’re excited to introduce this amazing marketing opportunity to you and we look forward to seeing all the ways you’ll use the platform to get cheap / free traffic during the initial testing period.
The future of keyword researchEventually, Presearch will develop its own tools for keyword exploration, but in the meantime, using external tools and estimating popularity based on general search activity is the best way to discover keywords to target.