KFC Launches Blockchain Pilot for Digital Advertising and Media Buying

[Geey]

KFC has rolled out a blockchain pilot program across the Middle East for its digital advertising supply chains.



Kentucky Fried Chicken has rolled out a blockchain pilot program across the Middle East aimed at improving digital advertising and media buying.

KFC Middle East expects the blockchain-powered platform to ensure greater transparency in the advertising supply chain, news publication AMEinfo reported on April 29. By deploying the platform, the company also looks to address issues like security and privacy of advertisers, publishers and consumers. Read more

[UNIVERSE]

No doubt that Blockchain & crypto will be adopted in more sectors. People have realized that the advantage of both Blockchain & crypto will be very useful and going to be more popular nowadays. The companies that follow the trends and current technology should utilize them to be stronger and competitive.

[Andruha1993]

It is not surprising that the blockchain got to this area. It is very good. The more areas a blockchain accepts, the more popular it becomes.

[pelana vreo]

The more companies that use blockchain technology will increasingly make cryptocurrency popular, payment using crypto is easier because there is no third party for each transaction. I am happy if this KFC has received payments using DASH and I hope more coins can be used for payments

[mlawson71]

This seems to be a popular step for a lot of big companies, I wonder what other company will follow suit.