New projects are always risky. Where there is risk, there is chance of gaining profits as well as losses. If you are good at selecting suitable projects from new ones, you will be lucky if the team implement their roadmap and vice versa. Like i selected Polkabridge PBR few days ago, now its a new project which is rising star now but few days earlier, i have taken risk. So profits is the rewards of taking risk in trade, where there is no risk, no profits there.